C.04 — Media / Embedded Stories

Inside the company. Inside the moment. From day one.

We don’t watch a brand from outside and pitch it. We embed inside, while it’s being built.

Founders, startup teams, operators, influencers — we sit beside the work as business-development partners long before the story is a story. A global field network puts the right people in the right rooms when the moment turns, and we move what we capture across Canadian broadcast and into the United States through our sister firm, TNAADO Labs, Inc. Earned where it earns; paid where it serves the work. Both, deliberately.

C.04.01 Practice

The story we tell is the one we were inside while it was happening.

Embedded means we show up at the seed, not the launch. Founders, startup teams, operators, talent — we sit inside as business-development partners while the work is being built, growing with the business and already in the room when the story turns. By the time there’s something to say publicly, we’ve been there for months. The narrative is honest because we lived it.

A global field network does the rest. People in the right cities, the right desks, the right rooms — journalists, producers, on-camera talent, fixers — placed where the story needs to be captured from day one. We don’t chase the trend. We have a finger on what’s about to land, because our people are already inside the rooms where it forms.

When the story is ready, we move it. Across Canadian media distribution — national networks, broadcast desks, syndicated print — out of TNAADO Inc.’s Toronto home base. And into the United States through our sister firm, TNAADO Labs, Inc., where the same operators run US placement out of Miami. Earned editorial where it earns its way. Paid placement where it serves the story. Both, run by the same hands.

C.04.02 Capabilities

Five concentrations.

Held by operators with the right phone numbers, the right doors, and a long memory for what works. Day-one access matters; we trade on it.

  1. C.04.02.01

    Founder & operator embedding

    BD-led, long horizon. We sit beside the founder, the cap table, the product, the hires — quietly, on the inside. By the time there’s a Series A, a launch, or a milestone worth saying out loud, we’ve been part of the build. The story writes itself when the work is real and we’ve been there since the seed.

  2. C.04.02.02

    Influencer & talent partnerships

    In the now, before the trend. Our team has a finger on what’s about to land because we’re in the rooms where it forms — managers, agents, producers, the talent themselves. We pair the right voice with the right brand at the right moment, not three weeks after everyone else.

  3. C.04.02.03

    Global field placement

    Right person, right place, day one. A network of journalists, producers, and crew across cities and continents, ready to deploy when the story needs to be captured where it’s actually happening. We don’t fly someone in after the fact. We already have someone there.

  4. C.04.02.04

    Cross-border distribution

    Canadian broadcast and national networks out of Toronto via TNAADO Inc. US placement out of Miami via our sister firm, TNAADO Labs, Inc. Same operators, two markets, one mandate — move the story where it lands hardest. Print, broadcast, digital, syndicated. North-South, both directions.

  5. C.04.02.05

    Paid & earned placement strategy

    The right mix per story. Where it earns its way, we run earned editorial through the relationships we’ve built over careers. Where paid placement serves the story better — speed, control, exact moment, exact context — we run paid. No apology for either. The story decides which.

C.04.03 / Cross-border

Two markets. Same operators.

When the story is ready to move, it moves both directions across the border. National networks and broadcast desks out of Toronto. US placement out of Miami. One team, two passports.

CA / North

TNAADO Inc.

Toronto. Home turf. National networks, broadcast desks, syndicated print.

  • 01National broadcast networks
  • 02Morning-television booking desks
  • 03Daily print & syndicated columns
  • 04Business & financial press
  • 05Regional & major-market radio
  • 06Digital editorial & long-form
  • 07Sponsored & paid placement, where it serves

US / South

TNAADO Labs, Inc.

Miami. Sister firm. US national press, network television, trade.

  • 01US national press & wires
  • 02Network & cable booking desks
  • 03Trade press by sector
  • 04Tech, finance, entertainment verticals
  • 05Podcast & streaming editorial
  • 06Digital-native long-form
  • 07Sponsored & paid placement, where it serves

Toronto & Miami, North-South, both directions

C.04.04 Who it’s for

Founders, operators, talent.

Companies in build mode that want a media partner inside the room, not waiting in the lobby. Operators with a multi-year horizon who’d rather grow with someone than hand off a press release. Influencers and talent who want a team that’s already inside the moment, not chasing it after the fact.

The work fits a single embedded engagement or a multi-year partnership. We move at the speed the business needs. We pick up the phone.

C.04.05, Intake

Get embedded.

Tell us what you’re building. We’ll talk shape — how deep, how long, which markets, which moment. The conversation moves fast.

Start a conversation