About Us | TNAADO - Technology & Business Services

TNAADO Projects

Client work and internal technology initiatives with custom development and consulting services.

TNAADO Ventures

Strategic investments in high-potential startups with funding and operational support.

TNAADO Incubator

Brand development program with full support from concept to market success.

Who We Are

A new kind of business ecosystem

TNAADO functions as a portfolio company, innovation lab, and technology firm - combining resources, expertise, and infrastructure to accelerate multiple ventures simultaneously. We're not just a service provider; we're builders, investors, and operators.

Our founder's journey through hundreds of business ventures - many small-scale operations that saw varying degrees of success - has culminated in TNAADO. We've combined the knowledge from all these experiences to create solutions that solve real problems within specific market segments.

Today, TNAADO stands as proof that innovation and resilience can overcome any obstacle. What started as a bold leap of faith during the pandemic has grown into a comprehensive technology and commerce ecosystem serving entrepreneurs and enterprises alike.

Company Facts

Founded: November 2020
Headquarters: Toronto, Ontario
DBA: TNAADO
Company: TNAADO Inc.
Ownership: Privately Held
Focus: Technology & Commerce

Disclaimer: TNAADO Inc. is a privately held corporation. We may invest our own capital in business ventures, acquire businesses, or facilitate introductions between qualified investors and entrepreneurs. All such activities are conducted through direct, private transactions and are subject to appropriate legal due diligence and due process by all parties involved.

TNAADO is not a registered broker-dealer, investment adviser, or securities intermediary. We do not operate in public markets, offer securities to the general public, or provide derivatives, structured investment products, or any regulated financial instruments. We do not solicit or accept outside investor capital for pooled investment vehicles. All business engagements are commercial in nature and conducted on a business-to-business (B2B) basis. This is not an offer or solicitation of securities.

The Storm Metaphor

TNAADO embraces the storm metaphor - representing an organized, powerful force that transforms industries through technical innovation and strategic disruption.

We are the "eye of the storm" - the center of transparency, strategic clarity, and calm determination from which all transformative change emerges. Our ecosystem of brands, partners, and ventures exists within this eye - protected, guided, and supported as we reshape the commerce landscape.

Our Journey

From startup to integrated business ecosystem

2020

Foundation

Company founded during the COVID-19 pandemic. First digital platform launched.

Bold leap into entrepreneurship
Initial e-commerce operations
Building from the ground up

2021

Expansion

Established international supply chains and marketplace presence.

Global supply chain network
Major marketplace launches
First trademark filed

2022

Incorporation

Formally incorporated and expanded facilities and operations.

TNAADO Inc. established
Facilities expansion
Team growth begins

2022-23

Strategic Pivot

Strategic shift toward technology investments and platform development.

Technology-first approach
Platform development begins
Investment strategy refined

2023

Operations Scaling

Scaled warehousing and fulfillment operations significantly.

Warehouse capacity expanded
Fulfillment network growth
Logistics optimization

2024

Major Milestones

Reached significant milestones across managed accounts and services.

250+ managed accounts
Service network expansion
Platform refinement

2025

Full Expansion

Enhanced platform capabilities, team growth, and incubator scaling.

Portal 2.0 launch
60+ team members
Incubator program scaling

Scroll to explore our journey →

Leadership

The vision behind TNAADO

Ethan P. Daley

Founder & CEO

TNAADO was founded by Ethan P. Daley, a serial entrepreneur and investor whose journey began while navigating multiple industries including distribution, logistics, and sales. His experience spans hundreds of business ventures - many small-scale operations that provided invaluable real-world knowledge.

When the COVID-19 pandemic disrupted traditional paths in 2020, Ethan chose to create his own opportunities - founding TNAADO from the ground up. The knowledge accumulated from years of diverse ventures has been channeled into building solutions that address real problems within specific market segments.

His leadership philosophy centers on a bootstrap mentality with continuous reinvestment into growth, learning through real-world execution, and building through determination, adaptability, and strategic action.

Leadership Philosophy

Bootstrap mentality with continuous reinvestment
Learning through real-world execution
Building through determination and adaptability

View Our Full Team

Our Brand Portfolio

TNAADO owns and operates multiple brands across various categories including home textiles, fashion, beauty, and wellness. We also maintain a venture portfolio with strategic investments in technology and entertainment platforms.

Our incubator program supports a growing roster of emerging brands receiving full development and operational support.

View Full Portfolio →

Core Values

The principles that guide everything we do

Resilience

We embrace challenges and persist through adversity. Our ability to adapt and maintain forward momentum defines our approach.

Integrity

We believe in transparency, honesty, and ethical practices. Trust is built through consistent actions and honoring commitments.

Innovation

We challenge conventional thinking and embrace creative solutions. Innovation is how we approach every opportunity.

Determination

We pursue goals with unwavering focus. When faced with obstacles, we find alternative paths forward.

Adaptability

In a rapidly evolving landscape, we embrace change and remain agile. We continuously learn and evolve.

Our Mission

Building Smarter Commerce

To build smarter, more human-centered commerce by empowering entrepreneurs and brands through technology and resilience. We create purpose-driven solutions that streamline growth, amplify creativity, and bring ideas to life.

Our goal is to make business more accessible, connected, and authentic - driven by determination, guided by integrity, and built to overcome any obstacle.

Our Vision

Transforming Commerce

We envision a future where commerce is seamlessly integrated, highly efficient, and deeply personalized. A world where businesses of all sizes can connect directly with their customers, where barriers are eliminated, and where innovation is rewarded.

TNAADO aims to be the catalyst for this transformation - providing the infrastructure, expertise, and determination that shapes the next generation of successful brands.

Building the Future of Commerce