THE SHOW.

Build Series · Toronto

Built in the open.

The Build Series is TNAADO building itself, the company and the products, with the camera left on. The studio, the work, the process. Not the highlight reel afterward. The thing while it's still being made.

What it is

We build the company on camera.

The Build Series follows the work of making TNAADO, the studio, the products we ship and the day-to-day of getting them out the door. It's the same studio that makes the rest of the Show, turned on itself. No script, no narrator, no rehearsal. You see what the work actually looks like.

That means the parts most companies cut out: the planning, the dead ends, the calls that don't go the way we wanted and the late nights when something finally works. We don't pretend to know how it ends. We just keep filming while we figure it out.

Why we show it

Because the building is the story.

Most of what gets published about building anything is the after-photo, the launch, the polished cut, the version where everyone already knows it worked. We'd rather show the room before that. The work is more honest and more interesting, while it's still uncertain.

Building in the open keeps us honest too. When the process is on camera, there's nowhere to hide the shortcuts. If we say we made something, you can watch how.

Episodes

Watch the build.

The work of making TNAADO, with the camera left on, watch it right here.

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