Editorial Independence.

TNAADO Media, publisher of The Dispatch and The Show on tnaado.ca, does not publish paid content. We do not accept payment, gifts or other consideration in exchange for coverage, favorable treatment, or placement in our editorial output.

Every story, unless explicitly and visibly labeled otherwise under Section 03 below, is independent journalism: reported, written and edited by our newsroom because we judged it worth covering, not because anyone paid for it to appear.

The advertisements you see on tnaado.ca and in our apps — display ads, the ad-free membership pitch, and any house/sponsor creative in the rotation — are paid placements. That is how advertising works, and we don’t pretend otherwise.

What that ad revenue, together with Supporter and Insider memberships, actually funds is the newsroom itself: reporters, editors, and the ability to go cover a local shop, founder or event because our team decided it was worth telling, at no charge to the business or person being covered. A story about a local business appearing in The Dispatch or The Show does not mean that business paid for it, sponsored it, or was billed in any way — it means our advertisers and members made it possible for us to do that reporting for free.

The only time money moves between a business and a piece of content is the arrangement described in Section 03, and it is always labeled.

On the rare occasion we run a paid native advertorial, it is always clearly and visibly labeled Sponsored (or “Sponsored by <name>”) — in article previews, on the article page itself, and in our apps. This label appears wherever the piece appears; it is never hidden, buried, or applied only in fine print.

If a story does not carry that label, it is not sponsored, not paid for, and not a placement of any kind — see Section 02 for how we’re able to cover stories at no cost to their subject.

TNAADO’s consulting and services arm, operated separately at service.tnaado.ca, does pitch and place client content into TNAADO’s syndication network as part of its own, distinct services business. That work is governed by its own client agreements and is entirely separate from TNAADO Media’s newsroom.

TNAADO Media itself does not operate a paid-placement or pay-for-coverage service. We do not sell editorial coverage on tnaado.ca, and the newsroom has no financial stake in whether a story it did not commission or sponsor gets covered.

Look for the Sponsored label. It appears on every touchpoint of a sponsored piece: the preview card wherever it’s listed (the front page, category rows, search), and at the top of the article itself. No label, anywhere, means the piece is a genuine, independent publication — made possible by our advertisers and members, not by its subject.

If you have questions about this policy, or believe a piece of content should have been labeled and wasn’t, please write to us at:

TNAADO Inc., Editorial Standards
1050 King Street West
Toronto, Ontario, Canada M6K 0C7
Email: [email protected]