Heading Hierarchy
Proper heading structure:
H1: Page title (one per page)
H2: Main sections
H3: Subsections under H2
H4-H6: Further subdivisions
Never skip levels (e.g., H2 to H4).
SEO Benefits
- Helps search engines understand content structure
- Improves keyword relevance signals
- Enhances featured snippet eligibility
- Better accessibility for screen readers
- Improved user experience and scannability
Common Mistakes
- Multiple H1 tags on one page
- Skipping heading levels
- Using headings for styling only
- Missing H1 entirely
- Poor keyword optimization
- Illogical hierarchy
Optimization Tips
- Include keywords naturally in H1 and H2
- Keep headings descriptive and concise
- Use proper hierarchy (don't skip levels)
- Make headings scannable
- Ensure H1 matches page intent
HTML5 Considerations
HTML5 allows multiple H1s in different <section> elements, but for SEO clarity, stick to one H1 per page representing the main topic.
FAQ
Can I use H1 for styling?
No, use CSS for styling. Headings are for structure, not design.
How many H2s should I have?
As many as needed for logical sections—typically 3-6 per page.